What is shopify?
What is Shopify
World Standard
Changed online shopping around the world
It is no exaggeration to say that Shopify has singlehandedly changed the world of online stores (EC sites).
A monster company with a market capitalization of over 20 trillion yen
It is said that 90% of new online stores created around the world are now built on Shopify .
(Excluding malls such as Amazon and Yahoo)
YouTube
Shopping Cart System
ASP type shopping cart
In a word, shopify is an ASP. It's difficult, isn't it?
ASP (Application Service Provider) is a general term for services that come with a certain degree of functionality from the start, and in the case of shopiy, you can think of it as a service that allows you to start with an online store that already has a certain degree of functionality from the start.
Unlike creating a system from scratch, which is called full scratch, this system allows you to get started inexpensively because functions such as "payment function," "product registration," and "customer registration" are provided from the start.
I think it will be easier to understand, so let me introduce some representative examples of ASPs.
Frequently compared ASPs
Why is it so strong in the World?
Why is it a world leader?
Among the above ASPs, BASE seems sufficient, so why is Shopify so popular?
This is simply because they have an overwhelmingly well-established "system for selling."
If you run an online store, you naturally want to make sales, right?
In order to sell, various measures need to be implemented. The days when you could simply open a store and sell are no longer possible, even in malls like Rakuten.
- Increase new customers
- Increase repeat customers
- Hold an event
Today's e-commerce sites only make sales after employing a variety of innovative methods.
There are various ways to attract customers, such as using social media, advertising, and word of mouth. For example, Shopify allows you to sell products on Instagram, and it is now also possible to sell on YouTube.
Since it is a company that has friendly relations with Google, one of its attractions is that it works well with Google services (e.g. it is easy to link with Google searches).
Small Start
Cheap to get started
Although it is more expensive than low-cost domestic ASPs, you can still start from around 4,000 yen per month.
On top of that, you can expand as your store grows, but with other ASPs, you will eventually reach a limit to how much you can expand.
Shopify is an ASP, but it has almost no limitations. Of course, customization costs money, but there is no need to change the ASP, and customers will not abandon the site because events such as "site transfer" do not occur.
It is also the only ASP that can be used by individuals and listed companies alike .
Customization
Free and overwhelming expandability
One thing that makes Shopify far superior to other ASPs is its customizability.
Other ASPs have a set framework to a certain extent and impose restrictions on design, etc., but Shopify can be customized to create any kind of store.
Even if the specifications would exceed your budget if built from scratch, using Shopify allows you to build them with a great deal of freedom, giving you great flexibility in terms of your store's management policies.
Overseas
Strong in cross-border e-commerce
I think the biggest factor behind the success of our global strategy is our strength in cross-border e-commerce.
In Japan's case, being an island nation, there are some aspects that are difficult to adapt culturally, but considering the economy, we are in an era where we have to sell overseas.
Shopify has had a system for cross-border e-commerce built in from the start , and overseas customers are familiar with Shopify's UI.
Example
Shopify case study
Here are some examples of websites created using Shopify.
High Scalability
High scalability is a major feature
Application
App Extensibility
Shopify has adopted a system in which various convenient functions can be introduced as apps by outsourcing app development to third parties.
Shopify is a huge market for app companies, so new and useful apps are constantly appearing, competing with each other.
You should all benefit from it.
Customization
You can modify the template
Normally, templates are called "templates" because they cannot be modified much, but with Shopify, they can be modified as much as you want by tweaking the code.
This means you can save on the initial setup costs and customize it to your liking!
Shopify has many other features too numerous to mention here.
[Selling] From systems for creating online shops, to apps that assist the behind-the-scenes, to mechanisms for achieving automation, various mechanisms are evolving every day so much that even developers cannot keep up.
Since it is a company with development capabilities on par with GAFA, the realistic view is that it is not at a level where Japanese companies can compete.
But you can use it. The time has come for you to use Shopify when you are unsure.