The average cost of building a Shopify site and how to save money

Shopify construction cost estimate

When setting up an online store using Shopify, the cost required varies depending on the scale and functions. Here we will introduce the average cost of building a general Shopify store.

Cost of an e-commerce site with basic functions

When building an e-commerce site using Shopify, the average cost of building a site equipped with only basic functions is approximately 300,000 to 1,000,000 yen. This average price includes using a design theme provided by Shopify, basic settings such as product registration, shipping settings, and payment functions, and all the steps required to start selling normally.

Specific tasks include setting up your shop design, obtaining a Shopify account, setting up your domain, registering products, setting up Shopify payments, setting up shipping fees, and setting up the free official theme.

Please note that the construction costs will increase as the number of requests increases, so it is important to carefully consider your budget and needs before making your selection. For businesses in the early stages that do not require their own operations and have a small number of products to handle, this cost range is sufficient.

Average cost for an e-commerce site with original design

The cost of building an e-commerce site with an original design on Shopify varies greatly. In particular, the creation of an e-commerce site that includes a unique design specific to your own brand, advanced customization, implementation of a marketing strategy, and sales analysis typically costs around 1 to 3 million yen.

These costs include programming using specialized knowledge such as "HTML", "CSS", and "JavaScript", as well as the use of "liquid", a programming language exclusive to Shopify.

If you choose to build an original design, you will need to plan to spend at least 1 million yen, including Shopify implementation support costs.

Cost estimates for large-scale e-commerce sites

The average cost for building a large-scale e-commerce site or fully customizing it is about 3 million to 15 million yen. If you need unique functions that cannot be handled by existing packages or systems, you will need to develop a new custom app, which will increase costs.

In addition, if integration with a company's core system is required, the cost of building an app to integrate with the core system, in addition to the site design itself, can exceed 10 million yen. (It may be cheaper if a general-purpose core system is used.)

How to save money on building Shopify

Leverage Shopify Payments

One way to reduce the cost of building Shopify is to use Shopify's own payment service, "Shopify Payments." Shopify Payments is a unique payment service provided by Shopify, and it has no sales fees. In addition, you can check payment information in real time on the admin screen, and by eliminating the hassle of the purchase process, it also contributes to reducing the rate of abandoned carts.

Credit cards are basically covered here, so they are the first payment method to consider.

Consider an annual contract

Another way to save on Shopify's construction costs is to sign up for an annual contract. You can get a 25% discount on a one-year contract, and you can save money by signing up for a long term contract.

Many apps allow you to pay annually rather than monthly, so if you're looking at the long term, you should consider paying annually.

Add only the features you need

To reduce the cost of building Shopify, it is important to select only the features you need and avoid unnecessary expenses. Plans and apps that include a wide range of features may seem attractive, but they also come with features that you do not need. It is important to select only the features you need and keep additional costs to a minimum. With Shopify, you can add and subscribe to only the features you need with apps without upgrading your plan. To avoid unnecessary expenses, keep costs down by limiting yourself to the bare minimum.