Layout and design are important when creating a Shopify site! Key points for successful EC site creation

The importance of layout and design in Shopify production

Improved usability

The layout and design of Shopify production is not just about making things look beautiful, but also directly related to improving usability (UI). Usability refers to the degree to which users can use the site without stress, such as how easily they can find products and how smoothly the purchasing process goes. Design is extremely important in improving this usability.

For example, the layout directly affects how easy it is to find products . Appropriate categorization, the placement of search functions, and intuitive menu design are all required. Modern people's site browsing speed (scrolling speed) is often much faster than you might think.

Additionally, the choice of colors and fonts is also important for conveying the brand image and giving users a sense of security, and is also important for making it clear that this is the key point to show.

For shopping sites, design is an important factor that affects direct sales, and it is something that should be taken into careful consideration when creating a Shopify site.

Visual consistency and brand image creation

When creating with Shopify, visual consistency and the formation of a brand image are very important. Users are more likely to trust a website that is visually consistent. Also, if the design is well-balanced, users will find it easier to use the site and will be more likely to stay on it for a long time. Therefore, it is important to keep in mind a consistent layout and design, including colors, fonts, and positioning.

Layout and design also contribute to the creation of a brand image. A design that reflects the characteristics of the product and the individuality of the brand will leave a strong impression on users, increasing the likelihood of them making repeat purchases.

For example, if you design a website based on the color black, the brand image will also be "black." If your goal is "black," we recommend that you design your website in accordance with that color to clarify your company's brand image, and then create a layout and design that reflects that with Shopify.

Reflecting the characteristics of your products and services

As part of the layout and design of Shopify, it is very important to reflect the characteristics of your products and services. Each product or service has its own brand image and target customers. Therefore, by choosing a layout and design that accurately expresses its characteristics, you can make a strong impression on users and stimulate their desire to purchase.

For example, if you have a product that sells a high-end feel, a simple and sophisticated design is effective. Conversely, for casual and pop products, a colorful and unique design will enhance the appeal of the product. By working on Shopify with these points in mind, you can build a more effective EC site.

Key points for success in EC site creation

Analysis and reference of success cases

Researching and analyzing successful e-commerce site design examples using Shopify can be extremely beneficial when designing your own site. If used well, you can get ideas for layouts and designs that effectively convey the information users are looking for and stimulate their desire to buy. Also, by referring to sites in industries similar to your own products and services, you can get inspiration for improving usability while maintaining a consistent brand image.

In particular, by looking at websites in the same industry as your own products or services, you can get ideas for effective layouts and designs that will maintain a consistent brand image.

Choose the right design theme and customize it

Choosing and customizing a design theme is essential for setting up an e-commerce site on Shopify. Shopify offers a wide variety of free and paid design themes, each with different features and functions.

The free version includes themes such as "Dawn," "Crave," and "Sense," each of which can be used for a variety of products, such as food and sports and leisure brands. On the other hand, the paid version includes a wide range of themes, such as "Prestige," "Impulse," and "Broadcast." These themes have advanced customization options, allowing you to create a site that matches your own brand image.

It is also possible to customize the theme using specialized languages ​​and customization methods, although this will cost money, to give it a more original feel.

You will be required to choose a theme that matches your company's products and services, balance usability and design, and customize it to maximize cost-effectiveness.