Lead your business to success with Shopify production! Introducing specific implementation cases

What is Shopify?

Shopify is one of the platforms that greatly reduces the hassle of starting an online store. Its greatest feature is its ease of use, which even beginners can operate intuitively, and its flexibility in customization for running a large store. Even without advanced programming skills, it is possible to set up a highly designed store and register products, significantly lowering the barrier to starting a business.

In addition, Shopify supports a wide range of industries and can be customized to fit your business model, significantly reducing the hassle of setting up an online store from scratch.

In addition, a wide range of apps are available, allowing users to add functions to suit their needs. Due to these features and advantages, Shopify is widely used by people from those who are creating an e-commerce site for the first time to those who are already running one.

Case studies of businesses using Shopify

Food/beverage

Here are some success stories in the food and beverage industry that use Shopify. The first is a curry chain restaurant that is popular nationwide. They built their EC site with Shopify, and the design makes use of the company's image color, making a strong visual impression. They also offer special set sales for first-time users, and are expanding their sales channels by partnering with major EC malls.

It is also easy to manage as it allows you to use a system that allows you to link mall sales with inventory.

The second company is a beer manufacturer with a leading domestic market share. The company's e-commerce site, which introduced Shopify, offers services such as a membership system and regular home delivery. Information on limited products and campaigns is sent out via email newsletter, which also helps to strengthen communication with consumers.

Apparel

There are many successful apparel companies using Shopify, taking full advantage of Shopify's extensive features to build their own unique brand image and user experience, making them more distinctive and competitive in the market.

A men's apparel brand is using Shopify to build a shopping site that strongly reflects their company's concept. It features a sophisticated monochrome design and detailed photos that convey the texture of the products.

Another example of a women’s activewear retailer is using Shopify to create a strong brand image. In addition to providing high-quality clothing, the company’s mission is to support exercise habits, and the product pages are designed to have a powerful impact.

Household goods and furniture

Among the companies that have adopted Shopify, there are many successful examples of e-commerce sites that handle household goods and furniture. These companies make full use of Shopify's extensive customization features to display distinctive products in an attractive way and introduce them to visiting consumers.

For example, e-commerce sites that sell household goods and interior items use high-quality photos that clearly show the design of the products, stimulating users' desire to purchase. They also make it easy to link with social media, and are calculating the spread of word-of-mouth. Searchability within the site is also required, but this function can be easily set up in the app. In addition, convenience is also being pursued by providing various payment methods and smooth checkout functions.

Digital Contents

As an example of digital content using Shopify, an e-commerce site for e-books allows users to freely choose between e-books and paper books, and purchased books are added to the online bookshelf. They can be read at any time from a smartphone or computer, and stricter security measures can be implemented by adding DRM functionality.

There are also cases where on-demand video course sales are being done at relatively low cost by using Shopify's functions.

Additionally, companies that sell original fonts and design tools use background images on their product pages to suggest situations in which the fonts can be used, allowing customers to use these as a reference when choosing a font that best suits their needs.