What are the development points when building a website with Shopify? Site design explained

List of latest information

Placing a "list of the latest articles" or "new information" compactly on your site makes it easier to communicate updates to visitors. Depending on the Shopify theme, the blog section may have large images and long descriptions, but if you choose to simply display the title and post date, it will be much easier to see and use.

In fact, listing more information than necessary on the homepage of an EC site often makes it look cluttered. So, by implementing a lightweight customization such as "arranging only the most recent articles by date," visitors can quickly find the latest content. By accumulating small improvements like this, users can smoothly access the information they want, which also leads to a reduction in the bounce rate.

Display information for members only

By publishing content that is only available to specific customer groups, you can help raise membership rank and cultivate loyal customers.

Specifically, you can enhance the sense of exclusivity by implementing "coupons and discount information that only members can view" or "exclusive pages available only to users who have reached a certain rank." Shopify comes with a user login function as standard, so you can customize your own ranking and access restriction mechanisms.

Furthermore, by increasing the number of customer information fields, you will be able to present content that is tailored to their needs and interests. As a result, you will be able to create a brand image that treats your members with care, which can lead to increased purchase prices and repeat customer rates.

Label your product information

The ability to label each product with labels such as "New Arrivals," "Limited," and "Recommended" not only makes it easier for users to find products on the site, but is also effective in increasing purchase motivation. Shopify's standard theme also has a tag function, but you can make your products stand out even more by customizing their appearance, such as changing the label design and display position.

For example, by displaying a small badge for newly arrived products and an alert saying "Only a few left" for products with low stock, you can visually convey information and encourage purchases. Furthermore, by allowing users to freely change labels from the management screen, you can quickly respond to sales and campaigns, and your promotional activities can run smoothly.

Get more customer information

Shopify's standard form only allows you to collect basic information (name, address, email address, and phone number), but by obtaining more in-depth customer data, you can greatly expand the scope of your operations.

For example, if you can obtain information such as "birthday," "gender," and "preferred genre," you can send discount coupons on birthdays, run campaigns for specific targets, and carry out other detailed marketing. The best method depends on your store's management structure and budget, so it's a good idea to consult with an expert based on your situation.

You can edit it yourself

If you ask an external production company to update your EC site every time, there will be a time lag before the updates are reflected and additional costs will be incurred. Therefore, if you create a system that allows you to freely change product photos, text, and layouts without having to touch the code directly, you can quickly introduce campaigns and new products.

Shopify's admin screen has themes that allow you to move block elements, and by adding custom sections to them, you can preview and update the appearance in real time. Especially for businesses that are growing quickly, having an environment where you can complete update work in-house will make it easier to provide timely information in response to trends and seasonal changes.

Conversion optimization factors

Conversion on an e-commerce site refers not only to purchasing a product, but also to actions that directly lead to the achievement of business goals, such as registering as a member or submitting an inquiry form. When adjusting the design of Shopify, it is important to create a path that allows users to take action without hesitation.

For example, by establishing rules such as "use an eye-catching color for the purchase button" and "keep the path to the cart page short," visitors can move on to the next step without stress. In addition, effectively placing campaign information and banners for popular products on the top page and product list will help to attract users' interest. Furthermore, by simplifying the operation steps as much as possible, such as by introducing options that allow purchases with one click, you can reduce the bounce rate.

Accessibility considerations

Accessibility means that anyone can use the site smoothly, regardless of whether they have a disability or not, or what device they are using. Specifically, you can set alternative text for images and make efforts to convey product information to users who have visual difficulties.

In addition, increasing the contrast ratio has the added benefit of making it easier to distinguish between text and background colors. By clearly displaying labels when filling out forms and providing easy-to-understand feedback in the event of an error, it is possible to reduce input errors. By incorporating an accessibility perspective into site construction using Shopify, you can make a good impression on more users and improve customer satisfaction.

Cave de Script's commitment to design: 1. Building the brand's worldview as the top priority

We deeply understand our clients' passions and the individuality of their brands, and create original designs that go beyond run-of-the-mill templates.

Cave de Script's commitment to design: 2. The balance between beauty and ease of use

In addition to being visually appealing, we continue to pursue a user-friendly design that is intuitive even for first-time visitors and allows them to enjoy shopping comfortably.

Cave de Script's commitment to design ③ We propose strategic customization that directly leads to results

By making the most of Shopify's functions, we can propose strategic customizations that will increase sales, such as ways to display your products in a way that conveys their appeal and create a smooth purchasing flow.

Cave de Script's past projects page introduces examples of websites we have built in various industries and styles. Please refer to them as a hint for your ideal EC website.