What are the benefits of outsourcing to a Shopify production agency? We also explain the importance of design.

Visual design that enhances purchasing motivation

Even if a product is attractive, if it is not displayed properly on an EC site, it may be difficult for the user to make a purchase. For example, by effectively arranging product photos, banners, videos, and other visuals, users will be able to more clearly imagine the product.

If you outsource to a company that handles Shopify production, you can combine specialized design techniques and marketing knowledge to create an eye-catching layout. In addition, by devising text and color schemes that are tailored to your target customers, you can create a story that is linked to your brand's worldview.

Ultimately, it is important to aim for a design that encourages purchasing behavior by creating a mechanism that makes people think, "I want to buy it" or "I want to know more."

Achieving mobile-first design

In today's world where smartphones and tablets are widespread, the majority of users access EC sites from mobile devices. Therefore, the reality is that it is difficult to provide a comfortable experience by simply displaying a PC-oriented layout on a small screen.

At Shopify, we create designs with a mobile-first approach, optimizing the display speed and placement of images and text to prevent users from abandoning the site. In addition, we can reduce user stress by adjusting button size and ease of scrolling, which are based on finger operation. Introducing a design that is compatible with the multi-device era makes it easier to increase the desire to purchase via smartphone.

Grid design brings out the appeal of your products

Grid design is a method of unifying the layout by dividing the screen into regular squares. By arranging product images and text in a regular pattern, users can easily follow the information and the site looks neat and tidy.

Especially on e-commerce sites, where multiple products need to be displayed attractively, arranging photos and descriptions in a grid pattern has the major benefit of improving visibility and ease of viewing. Furthermore, by standardizing the size and margins of each product block, users can compare products without unnecessary stress, making it easier for them to consider purchasing. A unified design is also an essential method for increasing brand power.

Intuitive wiring design

Intuitive navigation design is key to allowing users who visit an e-commerce site to obtain product information and add items to their cart in the shortest possible steps. For example, by arranging the header and menu in a way that allows quick access to product categories and search functions, users will be able to easily find the products they are looking for. However, if the categories are too complicated, users will be more likely to get lost, so it is important to keep the hierarchy to a bare minimum.

In addition, by designing a smooth flow from the product page to the shopping cart and payment screen, you can increase the likelihood that customers will proceed to the purchase process without stress. Keeping the flow simple is an important point that will ultimately lead directly to improved conversion rates.

CTA placement to increase conversion rates

A CTA (Call To Action) is a button or link that encourages users to take a specific action. In the case of an e-commerce site, typical examples would be phrases such as "Buy Now" or "Add to Cart." If the CTA is placed and designed appropriately, it will be easier for users to move on to the next action, such as making a purchase or making an inquiry.

On the other hand, if the buttons are too conspicuous or there are too many of them, it can lead to confusion, so care must be taken. It is especially important to ensure that the margins and colors around the CTA provide a strong contrast with the surrounding elements, and naturally guide the user's eye. Placing appropriate CTAs at each stage to make the purchasing process smoother can be expected to further increase the conversion rate.

Specializing in Shopify production

Shopify frequently adds updates and new features, so unless you are a specialized company that is always up to date with the latest information, you may not be able to make full use of important features. Cave de Script is a production agency that specializes in Shopify, and has gained a wide range of experience through daily operations and development work.

We listen to your requests in detail during the planning stage and can accurately propose the necessary functions and designs, making it easier to build a website that is just right. With the knowledge and practical skills unique to a Shopify specialist company, we can also contribute to increasing sales and improving your brand image.

Production in a short time is possible

If you want to launch an online store quickly, you may miss out on business opportunities if the production takes too long. With Cave de Script's Easy Plan, you can launch an EC site in as little as two weeks.

Because there is a clear flow for each step, the work process is easy to see and unexpected additional work can be kept to a minimum. A major advantage is that there is a system in place to ensure a smooth start-up without compromising on short delivery times.

Ongoing support system

The real work begins after an EC website is launched. Cave de Script provides free support for the first month, backing you up until you become familiar with the operation and settings. After that, additional plans are available for maintenance, operation, marketing support, etc. as needed, so you can fully support the long-term growth of your website.

For example, if you have a request such as "I want to incorporate new functions" or "I want to consult on measures to increase sales," staff with Shopify expertise will give you advice and support the implementation. Since we can flexibly update according to the platform that evolves daily, our greatest strength is that you can continue to operate with peace of mind.