What is a Shopify Certified Partner Company? Tips for building a successful EC site explained

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Build your ideal e-commerce site with a trusted Shopify development partner.

Are you thinking about strengthening your online sales or launching a new EC site? In such cases, Shopify is one of the excellent options. However, to build the ideal EC site or shopping site, the shortcut to success is to work with a partner company that has knowledge and experience of Shopify. Shopify-certified partners are companies with technical capabilities and track records officially recognized by Shopify, and you can trust them to build your site.

This article provides a detailed explanation of everything from an overview of Shopify-certified partners to their role in building an e-commerce site and the know-how required for a successful shopping site. If you are considering building an e-commerce site with Shopify, please read this article to the end to help you choose the best partner.

Points to consider when choosing a company to build your Shopify site

When building an e-commerce website with Shopify, the development company you hire will greatly affect the outcome.

Therefore, we recommend that you consider a company that is an official Shopify partner and has a strong track record of building and operating a website. An official Shopify partner is a development company that offers the following types of consistent support:

Site design and function development
requirements definition
Operational Support
SEO and Marketing Strategies

Furthermore, if the partner company has examples that are similar to your company's industry or the type of store you are aiming for, you can expect specific proposals and ideas.

Of course, when entrusting the creation of your company's important website, ease of communication and speed of response are also important. In addition, if you are choosing the best Shopify construction partner, we recommend that you consider the option of being an official Shopify partner.

Overview of Shopify's Certified Partner Companies

The Shopify Partner Directory is a carefully selected partner company officially certified by Shopify. It was introduced in October 2023 as a new mechanism to replace the traditional "Shopify Experts". Cave de Script is also registered in this directory.

Under this system, partner companies are classified into four hierarchical levels (Select, Plus, Premier, Platinum), allowing companies to choose the most suitable partner according to their size and needs. Shopify users can search and narrow down their search by various conditions such as service content, price range, supported languages, and region, and can also contact partners directly through a lead form.

The service also features a review feature from users who have actually used the service, allowing them to post their evaluations after a week or more of collaboration. This transparent system makes it possible to select a reliable partner. Partner companies have advanced expertise and a proven track record, and offer comprehensive services from site construction to marketing support and long-term support.

The role of partners in building an EC site

When launching an EC site, you need not only to create the site, but also to receive a wide range of support that takes into account operations and growth strategies. This is where the power of partner companies with specialized knowledge becomes important. We will explain the following three points in order.

Support system from requirements definition to operation
Technical customization
Marketing strategy advice

Let's take a closer look at each one.

Support system from requirements definition to operation

In order to make an EC site successful, it is essential to first define the requirements to clarify the business objectives and target demographic. Our partner companies will organize the functions and design required for site construction according to the brand image and the characteristics of the products you want to sell, and create the optimal plan.

Furthermore, even after the website is launched, we provide consistent support right up to the operation phase, by regularly analyzing sales data and customer reactions, proposing improvements to functions and campaign measures, etc. This comprehensive support allows the EC website to continue to operate stably without losing sight of its direction.

Technical customization available

In running an e-commerce website, there are times when various customizations are required to improve customer experience and business efficiency. For example, layout changes using Liquid, Shopify's template language, and feature extensions using apps can be mentioned.

Our partner companies have the development knowledge and operational experience necessary for such implementation, and can flexibly respond to requests. Another major strength is that they can respond to more advanced needs, such as integration with other business systems and multilingual support.

Marketing strategy advice

In order to increase sales on an EC site, multifaceted marketing measures are necessary, such as advertising management, SEO measures, and the use of social media. Our partner companies will propose optimal strategies in line with the goals and brand image of the operator.

For example, we aim to achieve results by combining specific measures such as planning campaigns based on behavioral data of target customers and measures to create fans using social media. By linking website management and marketing, we can increase contact points with customers more effectively, leading to long-term sales growth.

Shopify Partners' know-how in building shopping sites

Shopify Partners keep up with the ever-changing trends in the EC market and have accumulated unique know-how that helps improve sales and customer satisfaction. We will explain the following three points while keeping in mind the key points.

Understanding the latest EC market trends
Effective UI/UX design
Proposal of measures to increase sales

Let's take a look at the specific details of each.

Understanding the latest EC market trends

While the EC market continues to grow, consumer purchasing behavior and technological advances are also changing day by day. Shopify Partners are responsible for catching up with these latest trends and proposing optimal strategies to businesses. For example, when the way SNS is used changes rapidly or when new payment services start to spread, it is necessary to update the site to match the current situation.

In addition, from a global perspective, including overseas, trends may differ from those in the Japanese market, so it is essential to collect and analyze a wide range of information. The strength of our partners is that they can develop measures flexibly and quickly based on this knowledge.

Effective UI/UX design

In order for users to enjoy shopping without stress, it is essential to design a UI (user interface) and UX (user experience) that are easy to operate and visually appealing. Shopify Partners pursue ease of use in every detail, from the layout of product pages to the payment flow. For example, by minimizing page transitions and clearly organizing the necessary information, it is possible to reduce the bounce rate.

In addition, the key point is to strike a balance between reflecting the brand image in terms of design while not compromising visibility or operability. By accumulating such UI/UX design, an EC site can achieve continuous sales and attract repeat customers.

Proposal of measures to increase sales

In some cases, implementing effective marketing measures can significantly increase sales on an e-commerce site. Shopify partners will propose specific actions, such as advertising operations and campaign planning, through the analysis of access analytics and customer data. For example, there are various ways to increase consumer purchasing motivation, such as upselling measures that recommend related items to popular products and sales plans for specific periods.

In addition, if you are aiming to attract repeat customers, it is also important to utilize email newsletters and point programs. By combining these multifaceted approaches, you can aim for the growth of the entire shopping site and the expansion of long-term profits.

Cave de Script, an official Shopify partner

If you are considering building a shopping site with Shopify, choosing a highly specialized partner is the key to success. Cave de Script Co., Ltd. is an official partner registered in the Shopify Partner Directory, which is specially certified by Shopify for achieving certain results, and will support the success of your e-commerce business.

We are particularly strong at building sites in a short time, and provide consistent services from requirements definition to operational support. With our specialized know-how, we can accelerate your business, including UI/UX design that combines aesthetics with ease of use, and sales improvement measures that incorporate the latest EC market trends. Please feel free to contact us for a consultation.

Consultation for Shopify construction is here

Column on Shopify construction and production services

For Shopify construction requests, contact Cave de Script

Company Name	Cave de Script Inc.
address	Toshima-ku, Tokyo 171-0052
TEL	050-3631-2662
URL	https://cavedescript.com/